Andrew Townley strikes again with a good piece of advice for engaging with cyber security customers.

1) the conversation isn’t about us, and
2) we need to dial down the jarg-o-meter and industry-speak distortion effects 3x lower than we probably think is necessary.

… Speak in terms of outcomes and objectives – what they want and what things do – rather than what things are, how they work, or using “insider” kool kidz terms that keep your seat at the lunch table with your security colleagues and friends.

Side note – the above is from Andrew’s daily email from https://archistry.com/ (09/28/2021, “When it shouldn’t be dialed up to 11.”)