Clear leadership, expressed in writing, creates alignment and boosts productivity. For example, in writing email, managers from the CEO on down must set an example by communicating exactly what they want, clearly, in the subject line or title and the first two sentences of everything they write. The workers reading it will just skip to the key facts anyway, so lose the filler and don’t waste their time.

….Clear writing uses well-organized, active-voice sentences to explain what is happening, what ought to happen, and what people need to do. Conversely, inexact and passive language reflects gaps in thinking…Requiring clear, direct, active language has two benefits. It forces writers to think through what they really mean and the arguments they can use to support it. And it makes smart people stand out. If you prize clarity, the clear thinkers will rise to the top. ~ Josh Bernoff (2016, Bad Writing is Destroying Your Company’s Productivity).