I just read another post on maintaining trust with customers in era of data breaches. There is nothing new in the posting, but the content is impactful from  its simplicity and succinctness. Here are the items that should be acted on (easier to write about than implement)

1. Ask for permission
2. Be transparent about what data is being collected and how it is used
3. Clearly explain policies on consumer date use to staff
4. Keep data anonymous by default
5. Don’t greedy. Only collect needed data